Fanta

I WANNA (fanta)

[YOUNG ONES 2024 STUDENT MERIT AWARD]

INSIGHT: Your cravings take a backseat far too often. We demonstrated how Fanta recaptures your WANNA mentality.

IDEA: I WANNA unleashes your innermost desires, finally bringing them to light. We developed an interactive social, web, and OOH campaign in which consumers can upload their WANNAs - and we might just make them come true.