Durex

FOREVER YOUNG

INSIGHT: Despite societal perceptions and stereotypes that suggest otherwise, seniors maintain a vibrant and multifaceted sexuality well into their later years.

IDEA: Forever Young is a multimedia campaign purposed to celebrate love at an older age. It reminds everyone, including seniors, that intimacy does not disappear as we grow old. While launching a campaign to celebrate the reality of mature sexuality, we aim to show that love and intimacy transcend aging, reminding us that we are all Forever Young.